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"Everything you need to know to be a superior marketing leader!" 
Marshall Goldsmith - The Thinkers 50 #1 Leadership Thinker in the World
"Shareholders could sleep better at nights if every CEO had read [Barwise and Meehan's] fundamental lessons."
Sir Martin Sorrell, CEO of WPP
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"Controversially but persuasively, Barwise and Meehan reveal the competitive advantage of simply giving customers what they really want."
Winner of the American Marketing Association Berry-AMA Book Prize
Philip Kotler, S C Johnson & Son Distinguished Professor, Northwestern University
"Required reading for anyone involved in the television industry or in the study of our society." 
David Poltrack, Senior Vice President, CBS

© 2016 Patrick Barwise