"Everything you need to know to be a superior marketing leader!"
Read Patrick's 2015 Brands Lecture for the British Brands Group, 'Brands & CEOs'
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"Shareholders could sleep better at nights if every CEO had read [Barwise and Meehan's] fundamental lessons."
"Controversially but persuasively, Barwise and Meehan reveal the competitive advantage of simply giving customers what they really want."
Winner of the American Marketing Association Berry-AMA Book Prize
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