"Everything you need to know to be a superior marketing leader!"
Marshall Goldsmith - The Thinkers 50 #1 Leadership Thinker in the World
"Shareholders could sleep better at nights if every CEO had read [Barwise and Meehan's] fundamental lessons."
Sir Martin Sorrell, CEO of WPP
"Controversially but persuasively, Barwise and Meehan reveal the competitive advantage of simply giving customers what they really want."
Winner of the American Marketing Association Berry-AMA Book Prize
Philip Kotler, S C Johnson & Son Distinguished Professor, Northwestern University
"Required reading for anyone involved in the television industry or in the study of our society."
David Poltrack, Senior Vice President, CBS
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