Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School.  He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media.


Patrick is also former Chairman of Which?, Europe’s largest consumer organization; an Honorary Fellow of The Marketing Society; a Patron of The Market Research Society; and an experienced expert witness in international commercial, tax and competition cases.


He has been involved in two successful business start-ups: the online market research company Research Now (sold to e-Rewards in 2009) and the online brand community specialist Verve.

Read Patrick's 2015 Brands Lecture for the British Brands Group,

'Brands & CEOs'. 

© 2016 Patrick Barwise