
Patrick Barwise
Patrick's latest book, co-authored with international marketing leadership expert and former McKinsey partner Thomas Barta, is The 12 Powers of a Marketing Leader (McGraw-Hill, 2016) www.marketingleader.org
Patrick's latest book, co-authored with international marketing leadership expert and former McKinsey partner Thomas Barta, is The 12 Powers of a Marketing Leader (McGraw-Hill, 2016) www.marketingleader.org